Top 5 Fashion Games on Android in South Africa Q4 2023

The fourth quarter of 2023 showcased interesting trends in the performance of the top 5 fashion games on the Android platform in South Africa. Below, we delve into the weekly downloads, revenue, and active user metrics for each game, based on data from Sensor Tower.

Hair Tattoo: Barber Shop Game

Throughout Q4 2023, this game saw fluctuating download numbers. Weekly downloads started strong at around 11.6K in late September, dipped to 4.5K by mid-November, and then surged to approximately 16.5K by the end of December. Active users mirrored this trend, starting at 72.6K and peaking at around 100.5K in the final week. Revenue was modest, with a peak of $4 in late November.

Project Makeover

This game experienced consistent weekly revenue, ranging between $4.9K and $7.2K, with a slight peak in mid-December. Weekly downloads saw a significant increase towards the end of the quarter, starting at 5.9K in late September and reaching 15.4K by the last week of December. Active users also grew steadily, from 37.6K to 53.5K over the same period.

Makeover Studio: Makeup Games

The game showed a gradual increase in both downloads and active users. Weekly downloads rose from 9.4K in late September to 14.2K by the end of December. Active users followed a similar upward trajectory, starting at 30.8K and reaching 48.7K. Revenue, although minimal, peaked at $8 in the final weeks of December.

DIY Paper Doll

This game had a mixed performance with downloads fluctuating throughout the quarter. Downloads ranged from 6.4K in late September, dipped to 2.1K by mid-November, and then climbed back to 7.9K by late December. Active users started at 28.5K, peaked at 35.4K in mid-December, and slightly decreased to 32.4K by the end of the month. Revenue was low, with a peak of $7 in early December.

Princess Hair & Makeup Salon

Downloads for this game showed a steady increase throughout the quarter, starting at 675 in late September and rising to 8.6K by the last week of December. Active users also increased significantly, from 592 to 9.2K over the same period. Revenue remained minimal, peaking at $1 in mid-December.

For more detailed insights and trends, visit Sensor Tower.